At Pie Factory, we believe brand experiences should do more than just impress, they should make a difference.
Every project is designed to leave a lasting impression not only on the audience but on the world.
Working with ambitious businesses who see sustainability as an opportunity - not an obstacle - we embed purpose into every decision, from concept through to completion.
By pairing creativity with capability, we help brands lead by example, shaping a future that works better for everyone.
This is brand experience for businesses that want to drive action, build connection, and set a higher standard of possibility.
Real work. Real change
Every project we take on is an opportunity to do things better. Our case studies showcase how we’ve helped leading brands turn ambition into action, designing experiences that engage audiences, deliver results, and drive positive impact across industries, formats, and continents. Sustainability isn’t something we add in later, it’s where we begin.
Burberry Floating Meadow, Tower Bridge, London
Leveraging Burberry's sponsorship of Superbloom with the award-winning, zero waste and completely sustainable Floating Meadow.
Versace, Milan Fashion show
Consulting on Versace's sustainability credentials and recommending improvements for future fashion shows.
L'Occitance, London
Activating ‘A sustainable Christmas’ across London stores to evidence the brand's B Corp credentials.
Wimbledon Championships, London
Crafting various pop-up experiences out of recycled tennis strings.
Jameson, TFWA, Cannes
Creating a booth for Jameson aligned with their ‘Circular Making’ sustainability ambitions.
Ecommpay, European events
Focusing on DE&I solutions for events with the launch of a new Ecommpay booth.
Lilium, Farnborough Airshow, UK
Achieving a low carbon solution aligned with the vision of these electric aircraft innovators.
CBRE, ICSC Las Vegas
Evolving CBRE's largest booth by eliminating plastic and deliverying a truly carbon-busting solution.
Co-op, Glastonbury, Reading & Leeds, Latitude Festivals
Tracking, reporting and improving on Co-op's sustainability results across its UK events portfolio.
Capital One, UK recruitment roadshow
Building future careers with a travelling structure made of recycled architectural cardboard.
1% For The Planet, Shoreditch, London
Delivering the first 1% For The Planet European conference in London.
PA Consulting, Raspberry Pi Event, Science Museum, London
Transforming an awards event through the use of architectural cardboard.
Red Bull, UK events
Mapping, monitoring and reporting on the Red Bull's UK events programme.
Chanel, UK events
Shaping a more sustainable future for Chanel across all its UK events activity.
Banking Circle, Money2020, Amsterdam
Bringing together banking, payments and tech leaders using 100% reusable, plastic-free materials.
Pernod Ricard, TFWA Singapore
Showcasing new trends in duty free by exclusively using circular materials.
Royal Salut Activation, Cannes
Redefining a luxury client space by exclusively using only sustainable materials.
Trusted by brands that want to lead
We work with businesses that understand their responsibility, and their opportunity, to shape a better future. Our clients don’t just want great experiences; they want meaningful ones. They come to us for strategic thinking, creative execution, and sustainable solutions that deliver results without compromise. Together, we’re raising the standard for what brand experience can achieve.
Purpose-led. Precision-delivered
We don’t just imagine better experiences, we build them. Our integrated services bring together creative vision, technical expertise, and sustainability leadership to deliver projects that engage, inspire, and endure. Whether it’s a one-off activation or a global rollout, we scale our services to meet your needs, seamlessly and strategically. From first concept to final impact, we’re with you every step of the way.
At our Chiswick studio, multi award-winning former Pernod Ricard Global Design Director, Daniel Worboys, leads a pioneering team dedicated to redefining design through innovation and sustainability.
Specialising in 2D and 3D design, illustration, and CAD, our in-house experts work closely with brand teams, executive creative directors and strategists to bring ideas to life. Committed to pioneering sustainable design, the team has curated an exclusive palette of over 150 eco-friendly materials, to ensure that every solution aligns with our ethical and environmental values. A dedicated sustainable experience design practice, we are setting new industry standards and proving that innovation and responsibility go hand in hand.
Led by Simon Evans MIEMA, CEnv, our consultancy is dedicated to working directly with clients, ensuring that every experience meets the highest and latest environmental and social standards from conception to completion.
Even before a project is scoped, we assess its potential sustainability impact, integrating eco-conscious practices from the ground up. As retained consultants for some of the world’s largest brands, we not only guide sustainable decision-making but also upskill teams to understand the commercial drivers behind it. Importantly, we believe in operating on our clients’ terms, aligning with their vision and sustainability goals, rather than trying to enforce our own. Through in-depth tracking, reporting, and analysis, we measure success and continuously refine our approach. ensuring that every project is not just responsible but also better than the last.
Located in Greater London, our 4,000 sq. ft. workshop is a hub of innovation, fabrication, and sustainable production. Here, our experienced in-house team creates, tests, and builds custom fabrications and set designs.
Our production workshop is fully equipped with all the latest sustainable audio-visual technology, props, and furniture, all readily available at a moment’s notice. Partnering with Aluvision, we specialise in aluminium system fabrication, ensuring high-quality, modular, and reusable structures. Committed to sustainability, our facility runs entirely on renewable energy, powered by solar panels, and operates as a zero-waste facility, setting new standards for environmentally responsible production.
Combining decades of management experience, our senior leadership team blends vision and capability in equal measure.
And they’re supported with a 120-strong network of specialists across four continents, who supplement our knowledge with their own diverse talents. Together this organic collective enables us to be wherever our clients need us, combining global scale with local expertise and efficiency in a truly sustainable approach.
Design
At our Chiswick studio, multi award-winning former Pernod Ricard Global Design Director, Daniel Worboys, leads a pioneering team dedicated to redefining design through innovation and sustainability.
Specialising in 2D and 3D design, illustration, and CAD, our in-house experts work closely with brand teams, executive creative directors and strategists to bring ideas to life. Committed to pioneering sustainable design, the team has curated an exclusive palette of over 150 eco-friendly materials, to ensure that every solution aligns with our ethical and environmental values. A dedicated sustainable experience design practice, we are setting new industry standards and proving that innovation and responsibility go hand in hand.
Consultancy
Led by Simon Evans MIEMA, CEnv, our consultancy is dedicated to working directly with clients, ensuring that every experience meets the highest and latest environmental and social standards from conception to completion.
Even before a project is scoped, we assess its potential sustainability impact, integrating eco-conscious practices from the ground up. As retained consultants for some of the world’s largest brands, we not only guide sustainable decision-making but also upskill teams to understand the commercial drivers behind it. Importantly, we believe in operating on our clients’ terms, aligning with their vision and sustainability goals, rather than trying to enforce our own. Through in-depth tracking, reporting, and analysis, we measure success and continuously refine our approach. ensuring that every project is not just responsible but also better than the last.
Production
Located in Greater London, our 4,000 sq. ft. workshop is a hub of innovation, fabrication, and sustainable production. Here, our experienced in-house team creates, tests, and builds custom fabrications and set designs.
Our production workshop is fully equipped with all the latest sustainable audio-visual technology, props, and furniture, all readily available at a moment’s notice. Partnering with Aluvision, we specialise in aluminium system fabrication, ensuring high-quality, modular, and reusable structures. Committed to sustainability, our facility runs entirely on renewable energy, powered by solar panels, and operates as a zero-waste facility, setting new standards for environmentally responsible production.
Project Management
Combining decades of management experience, our senior leadership team blends vision and capability in equal measure.
And they’re supported with a 120-strong network of specialists across four continents, who supplement our knowledge with their own diverse talents. Together this organic collective enables us to be wherever our clients need us, combining global scale with local expertise and efficiency in a truly sustainable approach.
Because good intentions
aren’t enough
At Pie Factory, we believe sustainability isn’t a trend, it’s a responsibility. But it’s also a commercial advantage when done well. That’s why we don’t just design beautiful experiences, we build them to deliver measurable, meaningful impact.
We work with our clients to define success from the start, whether that’s reducing carbon, improving supply chain ethics, or engaging new audiences in a more conscious way. Then we track, report, and refine, ensuring every project goes further than the last. This is how we turn bold ambition into lasting outcomes. No greenwash. No shortcuts. Just results that speak for themselves.
B Corp
In 2018 our leadership team created the event industry’s first B Corporation and today we are one of a community of 9000+ like-mined business using business as a force for good.
1% For The Planet
As proud 1% For The Planet members since 2022, we have donated £74k of our income to charities who need it most. In 2025 we will proudly break the £100k mark for giving.
Impact Report
We take impact seriously, with every project we undertake being mapped, measured, recorded, and published by our qualified in-house sustainability team and then all put together to create our annual Impact Report. (217 projects to date). Request latest Impact Report.
Sustainable Design Library
Since 2017 we have been building the largest library of verified sustainable materials in the world. From mycelium mannequins to ocean-plastic pop-ups, our studio boasts unmatched knowledge and experience (175 materials).
Introducing the team
Our leadership team represents a compelling mix of industry expertise and passion for sustainable design and delivery that guides every decision we make.
We’re a team of makers, thinkers, and changemakers, experts in events, design, and sustainability, united by a belief that brand experiences should inspire and do good.
Nick Marks
Founder / Director
Nick is the founder of three successful global agencies, including the first certified B Corporation in the events industry. He believes big business has the power to drive a more equitable future and uses his expertise to help make that vision a reality. At Pie Factory, Nick leads the creative team and serves as the guardian of the company’s mission and vision.
Mia Marks
Owner / Director
Mia is a specialist in brand storytelling and integrated campaigns, with a background in global marketing strategy across the fashion, beauty, and lifestyle sectors. A passionate advocate for embedding sustainability into projects from the outset, she challenges its use as a mere marketing afterthought. Mia is currently on sabbatical, studying at City, University of London.
Simon Evans
Sustainability Director MIEMA CEnv
A Chartered Environmentalist with nearly 20 years of experience, Simon is Pie Factory’s Sustainability Director. He oversees ethical operations, maintains our B Corp certification, and leads our consultancy division, guiding clients on sustainable projects. His mission is to empower businesses with the tools to create positive impact at scale without feeling overwhelmed.
Daniel Worboys
Design Director
A visionary in global retail design, Daniel brings bold thinking and creative flair to every space he shapes. As Design Director at Pie Factory, he leads the charge on immersive brand experiences, from retail and trade show concepts to global rollouts. At Pernod Ricard, he helped craft the 'Good Times from a Good Place' roadmap and developed the world’s first GTR Retail Design LCA tool, slashing Scope 3 emissions by 50% in just three years.
Toni Griggs
Head of Growth
With over 15 years in the event industry, Toni brings deep expertise in business development, brand strategy, and growth, most recently with isla, the sector’s leading sustainability body. As Head of Growth at Pie Factory, she drives strategic expansion, new client acquisition, and brand visibility. Passionate about purpose-led work, Toni champions sustainable design as a force for positive impact.
Nick Robinson
Non-Executive Director
A seasoned entrepreneur, Nick has built and exited two of the UK’s leading brand and live event agencies. With global experience across tech, media, automotive, and more, he’s worked with top brands including Meta, LinkedIn, and Honda. As a Non-Executive Director at Pie Factory, Nick advises on commercial strategy, leadership, and market positioning.
We offer clients a truly glocal solution, bringing together the best of both global reach and local insight to form sustainable foundations for every project we undertake.
Over the past two decades, we've built a trusted collective of more than 120 world-class partners across 27 cities, in 4 continents who share our values and work seamlessly with us to deliver outstanding projects, wherever our clients need us to be.
124 global partners
Partners in 27 cities
Partners across 6 continents
Leadership team
We’re a team of makers, thinkers, and changemakers, experts in events, design, and sustainability, united by a belief that brand experiences should inspire and do good.
Nick Marks
Founder / Director
Nick is the founder of three successful global agencies, including the first certified B Corporation in the events industry. He believes big business has the power to drive a more equitable future and uses his expertise to help make that vision a reality. At Pie Factory, Nick leads the creative team and serves as the guardian of the company’s mission and vision.
Mia Marks
Owner / Director
Mia is a specialist in brand storytelling and integrated campaigns, with a background in global marketing strategy across the fashion, beauty, and lifestyle sectors. A passionate advocate for embedding sustainability into projects from the outset, she challenges its use as a mere marketing afterthought. Mia is currently on sabbatical, studying at City, University of London.
Simon Evans
Sustainability Director MIEMA CEnv
A Chartered Environmentalist with nearly 20 years of experience, Simon is Pie Factory’s Sustainability Director. He oversees ethical operations, maintains our B Corp certification, and leads our consultancy division, guiding clients on sustainable projects. His mission is to empower businesses with the tools to create positive impact at scale without feeling overwhelmed.
Daniel Worboys
Design Director
A visionary in global retail design, Daniel brings bold thinking and creative flair to every space he shapes. As Design Director at Pie Factory, he leads the charge on immersive brand experiences, from retail and trade show concepts to global rollouts. At Pernod Ricard, he helped craft the 'Good Times from a Good Place' roadmap and developed the world’s first GTR Retail Design LCA tool, slashing Scope 3 emissions by 50% in just three years.
Toni Griggs
Head of Growth
With over 15 years in the event industry, Toni brings deep expertise in business development, brand strategy, and growth, most recently with isla, the sector’s leading sustainability body. As Head of Growth at Pie Factory, she drives strategic expansion, new client acquisition, and brand visibility. Passionate about purpose-led work, Toni champions sustainable design as a force for positive impact.
Nick Robinson
Non-Executive Director
A seasoned entrepreneur, Nick has built and exited two of the UK’s leading brand and live event agencies. With global experience across tech, media, automotive, and more, he’s worked with top brands including Meta, LinkedIn, and Honda. As a Non-Executive Director at Pie Factory, Nick advises on commercial strategy, leadership, and market positioning.
Collective team
We offer clients a truly glocal solution, bringing together the best of both global reach and local insight to form sustainable foundations for every project we undertake.
Over the past two decades, we've built a trusted collective of more than 120 world-class partners across 27 cities, in 4 continents who share our values and work seamlessly with us to deliver outstanding projects, wherever our clients need us to be.
124 global partners
Partners in 27 cities
Partners across 6 continents
We understand the true value of sustainable events
Sustainable events don’t just benefit people and the planet, they’re a smart business move. With over 100 years of combined industry experience, we know how to turn sustainability into a strategic advantage, creating authentic connections that resonate with today’s audiences.
[01]
Events are booming
Events are the most powerful form of communication, as well as the most effective kind of marketing. But there’s an innovation gap in our industry that needs to be closed, and as the specialists in this space we are proudly leading the charge.
[02]
Taking the lead
In the absence of consistent leadership, the world is looking to businesses to light the way and embrace meaningful change for the greater good. Get it right, and the consumers won’t forget it.
[03]
Embracing the opportunity
Sustainability doesn’t stifle innovation, it’s a multi-trillion-dollar opportunity for businesses ready to embrace it and get it right. For brands committed to sustainable practices, events offer a powerful and authentic way to connect with their audience and no other agency has more expertise in designing and delivering this than us.