Co-op’s pop-up shop reached more than 317,000 festival goers across five sites in one season. We assessed the shop against Co-op’s own climate plan and made recommendations to improve it.
Co-op · Latitude; Reading; Leeds; Creamfields; Isle of Wight · Various, UK · 2021 · Retail and consumer · Consultancy
Co-op ran a pop-up shop at five UK festivals in the 2021 season. Combined capacity across the five sites put the shop in front of more than 317,000 festival goers. Co-op had a ten-point climate plan. Pie Factory was asked to observe the operation in the field, assess it against Co-op’s own plan, and say where the gaps were.
We observed and tracked the build, the production and the live workings of the shop on site, and assessed how efficiently it ran. We recorded what could be seen. How the shop was built, what it was built from, what was consumed, what was given away, what was thrown away, and how the same kit was handled between festivals. Every material was identified and recorded. Each was then mapped against Co-op’s ten-point climate plan, point by point, to show where the shop supported the plan and where it contradicted it. The output was a gap analysis and a set of recommendations.
The work produced was a documented baseline of the shop’s materials and operations, a point-by-point gap analysis against Co-op’s ten-point climate plan, and recommendations for improvement.