Two booths for the same client in the same week, built to the same specification to fit into different sized spaces on the exhibition floor.
Ecommpay · Merchant Risk Council; Retail Technology Show · Barcelona; London, Spain; UK · 2024 · Finance and professional services · Design; Production; Project Management
Ecommpay exhibits across Europe and wanted a booth system rather than a series of one-off builds: something hired and reusable, specified to a real environmental standard, and capable of being set up in Barcelona on a Monday and London on a Wednesday. What they got alongside it was a measurement of both, which turned out to be the more useful deliverable.
Both booths sit on an Aluvision modular aluminium frame, hired rather than built, and designed to be stored and reused rather than scrapped. Wall graphics are tensioned zero-PVC fabric. Counters and stepped shelving are Xanita, a 100% recyclable and non-toxic cardboard board, and FSC certified timber, finished in Lick paint, a B Corp product, low VOC and carbon neutral certified by ClimatePartner. All furniture was rented for reuse.
Nothing was thrown away at the end of either show. Every fabric graphic was turned into a furniture bag, the structure went back into store, and 100% of materials were separable at end of life. The London booth was produced and built in London, with electric vehicles used for UK transport.
Two shows, two countries, forty-eight hours apart, on one kit system and one crew. The Barcelona booth had to travel and be replaced on a London floor inside two days, which removes every option that depends on a bespoke element being made once and thrown away. A hired modular frame is the only structure that survives that schedule, and it is also, as it turns out, the low-carbon one.
The material substitutions had their own friction. A cardboard board and a zero-PVC fabric behave differently in print, carry longer lead times and take handling less forgivingly than the vinyl they replace, on a booth that had to cross a border twice and come home intact.
Aluvision modular aluminium, hired. Zero-PVC tensioned fabric wall graphics. Xanita recyclable cardboard board. FSC certified timber. Lick paint, B Corp, low VOC, carbon neutral certified by ClimatePartner. Rented furniture.