Garrard is the world's longest-serving jeweller. Pie Factory reworked the design language for its retail and trade environments, and applied it to the brand's flagship trade booth. The project was not carbon measured.
Garrard · Flagship retail and trade · Luxury and beauty · Design
The brief was to bring the retail and trade booth identity into one design language, so a flagship store, a global event environment and a trade booth read as the same house rather than three separate exercises. Garrard wanted the heritage legible without the result looking like a period reproduction. The commercial reason is repetition: a single design language means the next booth and the next store are specified from an existing kit of detailing and materials rather than designed from nothing, which shortens the design programme and makes cost predictable.
The deliverable is a design language rather than a single object. Heritage cues sit in the detailing and the material palette; modern handling sits in the geometry and in how little is shown at once. The same rules scale up to a flagship store floor and down to a trade booth footprint, which is the point of doing it once. Responsible material choices are built into the specification rather than added as a layer, so the palette itself limits what can be selected. The work culminated in Garrard's flagship trade booth, which is the design language built at full size and tested against a working show environment.
One language has to work in two environments that behave differently. A flagship store holds a visitor for as long as they want to stay and is secure by default. A trade booth is open on three sides, built and struck in days, and looked at by buyers walking past. Detailing that reads as refined in a permanent store can be impossible to hold to tolerance in a temporary build.
This project was not carbon measured. No impact report exists, so there is no carbon, reuse or waste figure, and none should be inferred from other projects. What it delivered is a single design language covering flagship retail, activation and trade environments, and a flagship trade booth built to it, with responsible material choices made at specification stage. If Garrard wants numbers on future work, measurement has to be scoped before design starts rather than reconstructed afterwards.