A booth for the Norwegian expedition cruise line at The Sustainability Show, London, October 2022. Produced and installed by a local team within 20 miles.
Hurtigruten · The Sustainability Show · London, UK · 2022 · Travel, transport, and hospitality · Design; Production; Project Management
The Sustainability Show in London put Hurtigruten in front of an audience that treats a claim as something to be checked. The commercial problem for any cruise operator at a sustainability show is credibility. The product is a ship. The booth cannot resolve that, but it can avoid adding to it, and it can be built from material that belongs to the story the brand is telling rather than material chosen because it was cheap and available. The brief was a booth produced and installed locally, from materials with a traceable origin.
ECONYL flooring, made from 100% regenerated nylon, with discarded fishing nets among the waste streams it is recovered from. An expedition cruise line stood on a floor made from fishing gear pulled out of the sea. Above the floor, the build mixed recycled sheet material. Solid surfaces were Polygood, 100% recycled and recyclable plastic sheet. Structure was FSC timber and steel. Light-transmitting and signage elements were Greencast recycled cast acrylic. Shelving was reclaimed wood, left as it came rather than clad or painted over. Paint, where used, was VOC free. Furniture and plants were hired. The whole thing was produced and installed by a local team within 20 miles, which removes long-distance freight and the crew travel that goes with it, and means the crew is an hour away rather than a day.
Local production means working with what’s available close to the venue. It closes off materials and suppliers that would otherwise be available. What it buys is freight removed, crew travel removed, and a team that can be back on site the same day.
Zero waste to landfill, and production and installation carried out by a local team within 20 miles.
ECONYL flooring. Polygood. FSC timber. Steel. Greencast recycled cast acrylic. Reclaimed wood shelving. VOC free paint.