Pernod Ricard’s May 2023 booth at TFWA Asia Pacific was built from 100% easily recyclable or natural materials.
Pernod Ricard · TFWA Asia Pacific · Singapore, Singapore · 2023 · Drinks and travel retail · Design; Production; Project Management
Pernod Ricard asked for a booth that could be stored in region and rebuilt for several years, and that would stand up to questions about waste from customers and from the group’s own sustainability team.
A bolted aluminium frame carrying interchangeable infill panels. The frame is the asset: it comes apart to component lengths, stores in region and is rebuilt, which is what makes the multi-year comparison possible. Surfaces are a recycled bamboo composite pressed from reclaimed wood chips and bamboo fibre, with the fibre sourced in south east Asia rather than freighted in. Graphics are printed on FSC certified cardboard, fully recyclable and specified with zero plastic, so no lamination, no vinyl and no mounting adhesive. The bar is recycled glass, collected and manufactured in Singapore. Flooring is linoleum, Cradle to Cradle Silver certified, 98% natural materials of which 78% renewable, and fully recyclable. Living plants are used as dressing rather than artificial foliage. Over 60% of suppliers are located in Singapore, which cuts the freight leg and keeps the refit local.
The build is 100% easily recyclable or natural materials. Modelled over three years of use it is a 32% reduction in CO2e against a custom booth built and scrapped each year. Over five years the reduction is more than 58%, because the frame is bought once and the saving compounds. Reuse avoids over four tonnes of single use non-recyclable material going to landfill each year. Zero waste went to landfill or incineration.
Recycled bamboo composite. Aluminium structural frame. FSC plywood. FSC certified cardboard graphics, zero plastic. Recycled glass bar, made in Singapore. Cradle to Cradle Silver linoleum. Living plants.