Red Bull Drift Pursuit

A thrilling event at a historical island venue with challenging transport, delivered responsibly.

100%
Suppliers engaged
Spike Island in Cork Harbour during Red Bull Drift Pursuit, reachable only by barge.

Red Bull · Spike Island, Cork Harbour · Cork, Ireland · 2025 · Sport and live events · Consultancy

The brief

Drift Pursuit ran on Spike Island in Cork Harbour in July 2025, reachable only by water. About 1,400 people attended. Red Bull asked Pie Factory to assess the event's sustainability and measure its carbon footprint.

What we made

A full sustainability impact assessment with recommendations for Red Bull, alongside a complete carbon footprint. We tracked logistics, materials, energy, travel, catering and waste across all 42 suppliers.

The hard part

Everything arrived by ferry or barge. 42 suppliers worked to a fast schedule, and 100% responded to our data request.

The numbers

The event footprint was 33.55 t CO2e.

The transport barge accounted for 12.6 t, or 37.5%.

99% of production materials by weight were rented or reused. New material came to 52 kg: signage, blackout netting, wristbands, lanyards and meal tokens.

All generators ran on HVO. The 1,000 litres used avoided over 2.5 t CO2e.

Suppliers that needed logistics were all Ireland-based, travelling 150 km on average.

Vegan food was served at every crew meal over the two days. Biobands were compostable.

The event produced 1.8 t of waste.

Figures are indicative, produced with our own in-house methodology and not independently audited.