A high octane event in a city centre. Pie Factory was brought in to help Red Bull meet its commitments and deliver a responsible event, which it did.
Red Bull · Newcastle Quayside · Newcastle, UK · 2024 · Sport and live events · Consultancy
2024 was the first time Tyne Ride ran on Newcastle Quayside, a location that allowed free access for every attendee. Red Bull commissioned Pie Factory to undertake a full assessment of sustainability at the event.
A full sustainability impact assessment with recommendations for Red Bull alongside a complete carbon footprint.
A large number of suppliers to engage in a hectic schedule of 2 days in the centre of a major city at the weekend!
The event was fully carbon tracked including logistics, waste, energy use, staff travel & accommodation and catering.