A high octane event in a city centre. Pie Factory was brought in to help Red Bull meet its commitments and deliver a responsible event, which it did.
Red Bull · Newcastle Quayside · Newcastle, UK · 2024 · Sport and live events · Consultancy
2024 was the first time Tyne Ride ran on Newcastle Quayside, with free access for every attendee. Electric and petrol bikes shared the same course. Red Bull asked Pie Factory to assess the event's sustainability and measure its carbon footprint.
A full sustainability impact assessment with recommendations for Red Bull, alongside a complete carbon footprint. We gathered data from Red Bull staff, riders and suppliers. We tracked food, logistics, travel, accommodation, on-site machinery, energy and waste.
Two days in the centre of a major city, over a weekend, on a tight schedule. Suppliers were asked to sign up to the 2024 Red Bull Sustainable Event Charter and return a data sheet. 74% did.
The full event footprint was 14.6 t CO2e. Logistics made up 8.7 t, or 60%.
HVO fuel avoided 589 kg CO2e.
The course was 100% reusable or natural materials: timber, soil and reused shipping containers.
95% of crew catering was local, with no red meat.
Every supplier was UK-based, with an average journey of 40 miles.
Zero waste went to landfill. Of 0.5 t of waste, 59% was recycled.
Graphics were recyclable printed aluminium, so there was no PVC.
Figures are indicative, produced with our own in-house methodology and not independently audited. Attendee travel and accommodation were outside the scope.