Versace at Milano Fashion Week

A stunning show at one of the World’s most iconic fashion weeks.

100%
local suppliers
The show venue for Versace’s Autumn/Winter presentation at Milano Fashion Week.

Versace · Allianz MiCo Milano Convention Centre · Milan, Italy · 2024 · Luxury and beauty · Consultancy

The brief

Versace asked for an independent read on the sustainability of its Autumn/Winter show at MiCo, Milan, on 23 February 2024. Pie Factory ran a gap analysis, including a three-day site visit from build to partial takedown, and set out recommendations. This was consultancy only.

What we made

A sustainability gap analysis and impact report with recommendations for Versace. It includes an indicative carbon footprint and a recommended scope of about 51 t CO2e, of which venue energy was 60%.

The hard part

A show of this size has many moving parts and many suppliers. Most data was gathered close to or after the show, so we made reasonable assumptions and flagged them. The work was to show Versace which impacts it controls and which it does not.

The numbers

The recommended footprint scope was 51 t CO2e. 60% came from venue energy over three days.

All key suppliers were based in Milan or elsewhere in Italy.

1.6 t of production materials were reused.

Renting glass instead of buying it avoided over 4 t CO2e.

Reusing the show carpet through Spazio Meta avoided over 3.3 t CO2e.

No production materials went to landfill or incineration.

Figures are indicative, produced with our own in-house methodology and not independently audited. Travel by press, guests and models sat outside the recommended scope.