What is great about events is that they are temporary. What is terrible about events is that they are temporary. That is the whole problem, and circularity is the answer to it.
Everything good about an event comes from the fact that it exists for a few days and then stops. That is why people turn up.
Everything bad about an event comes from exactly the same fact. A structure designed, fabricated, shipped, assembled, used for three days and then skipped. Money spent on material that existed for seventy-two hours. The circular economy has already solved this shape of problem in furniture and in packaging. Events have been slow, and there is no good reason for it.
We have built a business on producing events inside the circular economy. Not as an add-on service. As the way the work is done.
You will see that claim everywhere in this industry. We meet it, and we are not going to lead with it. It is the easiest claim in sustainability to game: burn the waste instead of burying it and the badge still applies. Reuse is the harder measure, and the only one that actually reduces what an event costs the client and the atmosphere.
Trade show booths, exhibitions, brand activations, conferences, internal events, festival retail and touring structures.
Design, production, project management and sustainability sit in the same business. Our workshop in west London holds modular systems in Aluvision, BeMatrix and Octanorm, a woodworking department, audiovisual kit, rental furniture, spray and paint facilities and the CAD studio. 2,866 square feet on on-site solar plus a 100 percent renewable tariff. The only thing we do not do in-house is print, which goes to vetted partners in the country the event is in.
We measure what we produce and publish the breakdown rather than a single headline.
Red Bull Soapbox, June 2024. 36.85 tonnes CO2e across eight categories. Food was 67 percent of it, which is not where most people look. 20.2 tonnes of waste, zero to landfill, 36.3 percent recycled. The fuel switch to HVO across 6,028 litres avoided nearly 15 tonnes on its own.
Red Bull Hardline, June 2024. 29.99 tonnes across thirteen categories. 26 local jobs, 5,700 attendees, over 5 tonnes avoided on fuel.
Red Bull Tyne Ride, August 2024. 14.6 tonnes. Zero red meat on site. The course built from 100 percent reusable or natural materials.
Red Bull Drift Pursuit, July 2025. 33.55 tonnes. 99 percent of production materials by weight rented or reused. 52 kg of new material for the entire event.
Port of Dover Sea Change, February 2023. 1.67 tonnes for an internal launch for 180 staff. Under 100 grams to landfill. 22 percent of suppliers from Kent.
Hurtigruten at The Sustainability Show, October 2022. Built and installed within 20 miles, floored in ECONYL made from discarded fishing nets.
One thing we will not give you is a logistics saving figure. Logistics is the largest emitter on three of those four Red Bull events and no saving against it is quantified anywhere in our records, so we do not claim one.
We name materials rather than describing them, because the brand name is the thing you can go and check. ReBoard, a paper-based board, was used throughout the PA Consulting awards at the Science Museum and for Capital One's Greenhouse. Not "recycled architectural cardboard". ReBoard.
Our register holds 203 assessed materials with an end-of-life route per entry, including the ones recorded as landfill and incineration only, which is the category that makes it worth having.
Food is routinely underestimated and occasionally the largest single category, as it was at Soapbox.
A cheese and ham sandwich came in at 772 grams CO2e against 155 grams for hummus and courgette. Vegan canapes measured 4.6 times lower than chicken or pork and 21.6 times lower than beef. That is a menu decision, taken months ahead, costing nothing.
Things should not go wrong on an event in 2026. We are systems driven to the point where it is almost laborious for the people running the projects, and that is how it should be. No drama on site. Everything pre-planned before anyone travels. No "the contractor let us down", because every contractor is vetted and works with us continually rather than being found for one job.
Good project management from the start should mean no extras invoiced. We tell clients we are working to get them no extras, because an invoice arriving after an event is one nobody wants. If a contractor cannot say that to you, ask yourself why.
Experience, and credentials that are actually verifiable. Ours: certified B Corporation with a B Impact Score of 93.4 against a threshold of 80 and a median of 50.9, Mission Locked. EcoVadis Gold, 82, 97th percentile. An SBTi-approved target to cut absolute scope 1 and 2 emissions 58.8 percent by 2034 from a 2024 base year. All checkable without asking us, and set out on our about page.
Be wary of anyone suggesting the cheap and cheerful route. There may be slightly higher cost at the start to get an event right, and it leads to drastic savings afterwards.
Audiences care now. People are awake to the cheap single-use approach and do not want to look at it, and the structures hang around the show afterwards with photographs circulating.
Our view, stated as a view: in ten years there will be no big custom booths at trade shows, because the C-suite will finally look at the invoice and conclude that spending that much on something that goes in a skip is madness. We would rather be early.
Designing for reuse from concept stage, producing from owned modular stock rather than building once, specifying materials against an assessed register, keeping fabrication and freight local, and measuring the result so the next event is better.
Figures are indicative, produced with our own in-house methodology and not independently audited. Third-party verification can be arranged on any project.
We will come back with an approach and the carbon and cost comparison against how it was done last time. No cost, no obligation.
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